conversion rate optimization Archive
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OneStepCheckout vs Magento’s Onepage Checkout – Short Case Study
Posted on July 2, 2012 | No CommentsLast month I’ve seen one of our clients suffer from an unusually high checkout abandonment rate. I found out they installed a OneStepCheckout. We rolled up our sleeves and tested … -
Case Study from Australia: Clickable Automotive
Posted on May 22, 2012 | No CommentsI would like to share with the community another Magento Case and a fine example of collaboration between Clickable Automotive, Inchoo Australia and Inchoo Headquarters. This article also provides a … -
Admit it, your product descriptions could be better
Posted on March 14, 2012 | No CommentsNot so long ago when e-commerce was younger, so much younger than today – when people were afraid to put their credit card number onto an input field on a … -
Customer reviews and their influence on conversion rate and search engine CTR
Posted on August 2, 2011 | No CommentsCustomer’s reviews are a powerful tool that strongly affect your online store’s conversion rates and – if implemented properly – click through rates in your SERPs. This article will cover just how much do they affect it in numbers and … -
Magento Conversion Rate Optimization – Cart and Checkout
Posted on December 20, 2010 | No CommentsIn this blog post I will talk about some of the most critical areas of Magento’s conversion rate optimization process – Magento’s shopping cart and Magento’s checkout page. Online store owners often don’t realize how much more money they could …