USA Archive
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Making Personalization Truly Personal
Posted on October 27, 2011 | No CommentsIf one’s things for certain, it’s that nothing is for certain for very long, at least in the world of technology and eCommerce. Best practices are, at best, fleeting when they pertain to a specific technology and not to a core business purp... -
Managing a Complex Digital Content Strategy
Posted on October 14, 2011 | No CommentsMost eCommerce executives have a dark secret that often goes ignored and unattended. The very thing that helps fuel their success is also devouring all of their time and resources, and hindering their growth. That culprit is content. If you are a multi... -
Security Threats for 2012
Posted on October 12, 2011 | No CommentsGeorgia Tech released a report earlier this week that carries warnings about likely security threats in the coming year. Make no mistake, as security experts work to overcome well-known threats and render them less effective, there is an community... -
Four Challenges Faced in the Evolution of eCommerce
Posted on September 20, 2011 | No CommentsAt last week’s Shop.org conference in Boston, I attended a session on the evolution of eCommerce and “Implications to the | View post » -
APIs: Three Things to Know Before Exposing Yourself
Posted on September 9, 2011 | No CommentsThere is a lot of chatter about APIs right now. Should companies implement them? What is the best functionality to | View post » -
Is It Time to Think about Your eCommerce New Year’s Resolution?
Posted on September 8, 2011 | No CommentsWith the Labor Day holiday behind us, and the days becoming short, retailers are beginning to turn their attention to the holiday season. Since most retailers actually started planning for holiday almost immediately after the last holiday season, they ... -
Back to School: Leveraging Non-holiday Shopping Seasons
Posted on September 7, 2011 | No CommentsAll across the globe in recent weeks, students have been returning to school. Retail outlets and online shops have back-to-school | View post » -
Delta Airlines Session from eTail
Posted on August 30, 2011 | No CommentsIt is no longer just retailers looking to innovate and incorporate social commerce initiatives into their overarching eCommerce strategy. I recently had the opportunity to sit in on a session hosted by Bob Kupbens, Vice President of eCommerce for Del... -
Don’t Replicate, Innovate!
Posted on August 24, 2011 | No CommentsI was reading my usual batch of RSS feeds this morning and the normal smattering of topics were front and center: Mobile application development, social commerce, and f-commerce were everywhere. Again. And they should be! They are the hot topics of the... -
A Relevant Approach to eCommerce
Posted on August 15, 2011 | No CommentsAs consumers continue to spend more money online the web represents a great discipline for retailers to grow their businesses. For many, the key to continued growth centers on channeling customer data to increase relevance and create one-to-one merchan...