Editors’ Picks Archive
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Back from São Paulo and San José, CA !
Posted on December 4, 2012 | No CommentsLast week I returned from a small world tour to São Paulo and San José, California! I was invited to speak at the Meet Magento Brazil and Joomla World Conference events, both times talking about Online Persuasion. And had a great time doing so! The first event was Meet Magento Brazil in São Paulo. It was the first Meet Magento event in Brazil, but organized by the experienced event team of Netresearch that also organizes the Magento events in Germany and Developers Paradise in Spain. I had a great time getting to know the local community and the Brazilian e-commerce ecosystem, so a [...] -
![Psychological Theory: When something is being repeated over and over again, it must be true. Right? Application idea(s) for E-commerce websites: When you need to convince customers of something, repeating your point (possibly from different angles and different media) will help you make the customer believe it’s true. What will be even more powerful is having multiple sources confirming or repeating you claims. Of course it also helps if the claims are… you know, actually true :). This post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you [...]](http://www.magentofeeds.com/wp-content/uploads/2012/11/4570275327_fbc2fa388a_t.jpg "Availability cascade")
Availability cascade
Posted on November 6, 2012 | No CommentsPsychological Theory: When something is being repeated over and over again, it must be true. Right? Application idea(s) for E-commerce websites: When you need to convince customers of something, repeating your point (possibly from different angles and different media) will help you make the customer believe it’s true. What will be even more powerful is having multiple sources confirming or repeating you claims. Of course it also helps if the claims are… you know, actually true :). This post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you [...] -
Magento Partner shakeout: around 100 partners removed from partner listings
Posted on October 31, 2012 | No CommentsLast month there were around 386 official solution partners listed on magento.com. Today, only 281 are left. What happened? Well, Magento kicked them out (gently :)). Last year at the Innovate conference the Magento Developer certification was introduced to give developers a chance to prove their Magento skills. This also gave Magento partner companies a way to differentiate themselves from other companies with the number of certified developers working for them. In Q1 of 2012, Magento announced that partners were required to have a certain amount of certified developers on their payroll in order to stay in the partner program. [...] -
Magento Community versus Enterprise
Posted on October 14, 2012 | No CommentsI created a presentation to explain some similarities and differences between the Magento community and enterprise editions. If you’re looking into using Magento but having doubt about the version, I hope this can help to make than decision. Prezi: Slideshare: -
Cross Channel and Magento
Posted on August 16, 2012 | No CommentsToday I presented at a Cross Channel event organized by ISM eCompany. Though containing some specific Dutch examples, it might be of use for anyone looking for the cross channel capabilities of Magento. If you have any questions, suggestions or additions, let me know in the comments! Magento Cross Channel on Prezi -
Intelligenten Vogel in gute Hände abzugeben
Posted on July 18, 2012 | No CommentsAch Captain, es hätte so schön sein können: du sorgst für die Darstellung, den Stil, das Drumherum, das Image. Dein Betreuer kümmert sich unterdessen um Besucher und gemeinsam wird ein website-gewordener Schuh daraus. Letzterer hat seinen Teil der Abmachung nicht … -
Working against complexity
Posted on July 17, 2012 | No CommentsIn the future, I’ll be working without Feedburner. There will be only one RSS-Feed, and this is the native WordPress one. http://romanzenner.com/feed/ Thought I’d let you know :) -
Mehrsprachiges Bloggen …
Posted on July 16, 2012 | No Comments… kann schnell zu Verwirrung führen, wenn es auf mehreren Blogs praktiziert wird. Wer es noch nicht bekommen hat, ich habe meine Blog-Aktivitäten schon seit einigen Monaten auf ecomPunk.com verschoben. Dabei handelt es sich um ein englischsprachiges Blog rund um … -
Roman’s Rants
Posted on July 13, 2012 | No CommentsI live in a very peculiar country: on the one hand, economically speaking, it’s one of the most powerful countries in the world. Yet when travelling across the country, mobile reception is as bad as in the frigging Sahara desert. … -
Die Commerce-Frühlingstour
Posted on June 11, 2012 | No CommentsIn den letzten Wochen haben mich drei wichtige eCommerce-Veranstaltungen auf Trab gehalten: die Meet Magento in Leipzig, die OXID Commons in Freiburg und schließlich der Shopware Community Day in Ahaus. Über alle drei hatte ich bereits auf ecomPunk.com berichtet (genauer …